ADULT EDUCATION IN PALM BEACH COUNTY
Media Partners

The Communications Committee includes representatives of local TV stations and newspapers. Through their active participation in the Coalition's work, the committee has blazed the trail for the Coalition's success in outreach and recruitment. Media partners provide over $50,000 worth of free advertising annually to further the cause of literacy in Palm Beach County.

While the media representatives are natural business competitors in the community, for their work with the Coalition they set competition aside and focus on the overarching goal of improving literacy. Turf battles, competition, and egos all disappear in the face of their common mission. Often, one television station will create a public service announcement about literacy. They will then make a generic version and distribute copies of it to their competitor stations for them to add their own tagline and air. The organizations involved in the Communications Committee sponsor teams in the Great Grown-Up Spelling Bee, provide corporate contributions, send anchors and columnists to tutor and read at various events, run ads to recruit adults and volunteers and promote events, and host the adult essay contest.