Developing an effective communication plan to recruit new learners and volunteers, as well as inform funders and the community about program needs, activities, and accomplishments is a challenge for many adult education programs. Strategic communication, which involves a wide range of activities such as marketing and outreach, is critical to the success of an organization and its programs. To get started or to further develop a plan, program staff can use the marketing guidelines, sample brochures, posters, press releases, state-developed marketing kits, and other relevant resources collected in this section.