How-To's

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Designing and Marketing Your Programs
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Carter McNamara, 1999
One of twelve management modules for nonprofits and other organizations. Describes how to identify a market “niche” and develop a marketing program based on client needs and organizational goals. Offers instructions, as well as other online resources, on how to develop plans for public and media relations, sales, and advertising. Approaches to effective fiscal management also are discussed.
http://www.managementhelp.org/np_progs/mkt_mod/market.htm

GED Testing Service Publications
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American Council on Education (ACE)
Provides links to GED promotional and information brochures, the GED Marketing Kit, public service announcements for television and radio, and other marketing materials.
http://www.acenet.edu/AM/Template.cfm?Section=GEDTS&Template=/CM/
HTMLDisplay.cfm&ContentID=7863

Jossey-Bass Guide to Strategic Communications for Nonprofits
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Kathy Bonk, Henry Griggs, Emily Tynes, Jossey-Bass Publishers, 1998
Practical guide offers tools to improve media relations for large and small organizations. Focuses on advocacy, fundraising, hosting public interest campaigns, and recruiting members. Also covered are writing a strategic communications plan, using technology and new media, and choosing relevant media sources for each campaign.

Available for purchase from:
http://www.josseybass.com/WileyCDA/WileyTitle/productCd-078794373
8.html

Marketing Resources and Materials
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West Virginia Adult Basic Education (WVABE)
Marketing tools for adult education practitioners and administrators. Features a marketing kit containing sample posters, brochures, press releases, etc. and a 12-minute promotional video, along with step-by-step instructions on how to develop and implement marketing and retention plans.
http://wvabe.org/marketingresources.htm

Marketing Your Adult Literacy Program: A “How To” Manual
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Hudson River Center for Program Development, Inc., 1996
A manual of marketing and recruitment techniques for adult literacy providers. Outlines how programs can identify their market segment, develop a marketing theme, choose promotional activities, take advantage of outside resources, and work with the media.
Download/view: PDF (108KB)